We believe in the Ever Natural. It started with a love affair with the beauty of the Australian landscape, and a desire for a natural style that thrived in the elements. Nature is the greatest inventor; we’re just following her lead. EMU invests heavily in innovation and design - embracing natural materials, craftsmanship and quality, to create world-leading footwear. Emus stand tall and proud, they move forward at vast speed and don't take a backward step. They're resourceful, exceptionally fast and can survive on little food and water in the desert. We choose EMU as our brand name to reflect our values.